50厘米“超长肉夹馍”，一个顶五个！同款煎饼果子、驴肉火烧也来了……

继“超长蛋挞”之后（此前报道），长度四五十厘米、售价20元的“超长肉夹馍”又在网络走红。

据经视直播报道，在陕西渭南一家肉夹馍店，工作人员介绍，他们推出了超长的肉夹馍，长度有四、五十厘米，大小约等于5个普通肉夹馍，售价20元一个。

店家介绍，研发灵感正是借鉴爆火的超长蛋挞，产品为现场现做热食，可供三人以上食用。

A "super-long roujiamo (Chinese meat sandwich)", measuring 40 to 50 centimeters and priced at 20 yuan, has become the latest oversized food item to go viral online in China.

The item is sold at a roujiamo shop in Weinan, Shaanxi province. Staff said it is roughly the size of five regular roujiamo and is made fresh to order, large enough for at least three people to share. The shop said the idea was inspired by the viral super-long egg tart.

也有店家表示，因为做起来比较费时间，价格定在了39.9元一个。

除了肉夹馍外，网上还出现了“超长煎饼果子”“超长驴肉火烧”……

有商家负责人表示，这款爆品走红，核心并不在于口味颠覆，而在于强大的社交情绪价值。夸张的长条外形自带打卡属性，年轻人购买后拍照发布朋友圈和社交媒体，为线下门店带来免费流量。

行业人员分析，超长蛋挞的走红不是偶然。从“超长”到“巨型”，越来越多传统食品开始通过改变形态、放大体量，寻找新的注意力入口。

不少网友表示，很佩服商家的创意，但是一个人根本吃不完；同时热量也不可低估。

Industry observers note that more traditional foods are being reinvented in oversized forms to attract attention. While many netizens praise the creativity, they also point out that the giant roujiamo is too large for one person to finish and is high in calories.

还有人表示，这只是商家跟风，等消费者没有新鲜感了，这类食品自然就消失了。

对于“超长”“巨型”美食产品，你怎么看？你会买吗？

来源：中国青年报综合经视直播、二三里资讯、网友评论等