亚太面孔·深圳故事⑭｜13岁收到深圳包裹，19年后成了深圳人

五天拿到带Logo的样品，六周从创意到量产并发往全球，这是32岁新西兰创业者安德烈·舍伦贝格（以下简称“安德烈”）亲历的“深圳速度”。

Five days to receive a branded prototype, six weeks from initial concept to mass production and global shipment. This is the famed "Shenzhen Speed" experienced firsthand by Andre Schellenberg, a 32-year-old entrepreneur from New Zealand.

安德烈

安德烈与深圳的缘分，始于19年前印着“深圳”的包裹。那年他13岁，在网上从深圳采购电子产品。2025年底，安德烈正式移居深圳创业，并创办了民间交流与商务社群项目NZGBA，搭建两国之间交流的“桥梁”。

Andre’s connection with Shenzhen stretches back 19 years, to parcels bearing the city’s name. At 13, he was already sourcing electronics from Shenzhen online. In late 2025, he relocated to the city to launch his entrepreneurial ventures and founded the New Zealand Greater Bay Area Network (NZGBA), a grassroots platform fostering business and community ties between New Zealand and the region.

速度、开放、机会，这便是安德烈感受到的深圳。

Speed, openness, and opportunity—these are the three words that define Shenzhen for Andre.

PART 01

漂洋过海的包裹

印着同个地名

Parcels From Afar

All Bearing

the Same Name:Shenzhen

安德烈和深圳的故事，始于年少。11岁那年，他拆解家里的旧电脑，把零件挂到网上出售，因为年纪太小，只能借用母亲的账户交易。也是在那段时间，安德烈了解到阿里巴巴，开始从上面找中国的供货商。当时新西兰的电子产品要么难觅，要么价高，他便用零花钱从中国采购商品，在新西兰转卖。

Andre’s story with Shenzhen began in childhood. At 11, he dismantled old family computers and sold the components online, using his mother’s account since he was too young to register his own. It was around this time that he discovered Alibaba and began looking for Chinese suppliers. Back then, electronics in New Zealand were either scarce or prohibitively expensive, so he used his pocket money to buy goods from China and resell them back home.

几乎每一个漂洋过海的包裹，寄件地址栏都印着同一个地名：深圳。

On almost every package shipped across the ocean, the return address was the same: Shenzhen.

“那时就留意到了这个现象，但对深圳还不了解，后来才慢慢了解到华强北。”安德烈回忆道。时年的安德烈13岁，没有团队，也没有供应链经验，仅靠网络下单，把深圳发来的货物一件件转卖出去。第一个包裹装的是什么，他如今已记不太清，“可能是一台MP3”，但他始终忘不了拆开包裹那一刻的惊喜。

“I noticed the pattern back then, but I knew very little about Shenzhen. I didn’t learn about Huaqiangbei until much later,” Andre recalls. At 13, with no team and no supply chain experience, he simply placed orders online and resold each item as it arrived. He can barely recall what was in that first parcel—"probably an MP3 player"—but the thrill of unwrapping it has stayed with him ever since.

这份好奇，让安德烈在19岁第一次踏上深圳的土地，便直奔华强北。2025年底，安德烈正式移居深圳，他说，“这是水到渠成的决定。”

That curiosity drew him straight to Huaqiangbei when he first set foot in Shenzhen at 19. When he officially relocated to the city in late 2025, he describes it as “a natural decision.”

在新西兰，无论住在哪里，一个多小时总能到海边，自然对安德烈来说，是不可或缺的一部分。这也正是他最终选择深圳的理由之一，“这里有海湾、有绿道、有满城的公园。”

In New Zealand, no matter where you live, you are never more than an hour’s drive from the coast. Being close to nature is a non-negotiable part of life for Andre, which is one reason he ultimately settled on Shenzhen: “It has bays, greenways and parks all across the city.”

周末得闲，安德烈便喜欢从福田沿绿道一路骑到深圳湾。“世界上还有哪个城市，能满足人骑行，又同时拥有海湾、高楼和连片绿地？”安德烈说道。

Whenever he has a free weekend, Andre loves cycling along the greenways from Futian all the way to Shenzhen Bay. "Where else in the world can you ride a bike and take in bays, skyscrapers, and sprawling green spaces all in one view?" he marvels.

PART 02

亲身感受到的“深圳速度”

Experiencing "Shenzhen

Speed" Firsthand

定居深圳后，安德烈的核心业务是帮海外企业对接中国供应商，提供从采购对接、质量管控到国际贸易的全流程方案。平日里，他常在工厂之间奔波，为样品把关；四月、十月的展会季，则辗转于香港、广州、上海等地。

Since settling in Shenzhen, Andre’s core business has been matching overseas companies with Chinese suppliers, providing end-to-end solutions covering sourcing, quality control and international trade. He spends most weekdays traveling between factories to oversee samples, and during the April and October trade fair seasons, he shuttles between Hong Kong, Guangzhou, Shanghai and other major cities.

安德烈参加展会

对接只是第一步。订单交给哪家工厂、货能不能按标准做出来，才是海外客户真正担心的事，验厂、验货也因此成了安德烈需要处理的工作内容之一。有一次，客户在生产完成后才找安德烈验货，工厂以为无人核查，并未上心。他赶到厂里逐件检查，揪出大量被忽略的问题。工厂负责人满脸惊讶：“以前从来没人发现过这些问题。”

Matching clients with suitable factories is just the first step. What overseas clients truly worry about is whether the chosen factory can deliver products that meet their specifications. This is why factory audits and product inspections are a core part of Andre’s work.

On one occasion, a client only hired him to conduct inspections after production had already finished. The factory, assuming no one would scrutinize the goods, had cut corners. Andre visited the facility and inspected every item, uncovering a host of overlooked defects. The factory manager was stunned: “No one has ever caught these issues before.”

安德烈与产品厂家合影

把关是把问题拦下来；更多时候，安德烈要做的是把东西做出来。“在世界大部分地方，开发一个产品，从打样、生产、做包装到印说明书，通常要六个月甚至更久。但在深圳，我五天就能拿到带Logo的样品，包装盒、说明书也能一并做好，稍作修改就能量产，六周之内产品可以发往世界任何地方。”安德烈笑说，“上午设计、下午打样、一周出海”，在深圳一点也不夸张。

Quality control is about catching problems before they reach the client; more often than not, Andre’s role is about turning ideas into tangible products.

“In most parts of the world, developing a product—from prototyping and manufacturing to packaging and instruction manuals—typically takes six months or more. But in Shenzhen, I can get a branded sample ready in five days, complete with packaging and manuals. After minor adjustments, it goes into mass production and ships to anywhere in the world within six weeks.”

Andre laughs as he shares a common saying here: "Designed in the morning, prototyped in the afternoon, shipped overseas in a week. In Shenzhen, that's no exaggeration."

跑得越多，安德烈就越能感受到“深圳速度”变化，过去更多关于制造，如今更多用于科技创新。“深圳的速度一直都在，改变的是深圳用这份速度去创造什么样的事物。”安德烈补充说。

The more time he spends on the ground, the more Andre witnesses the evolution of "Shenzhen Speed." Once dominated by manufacturing, it is now increasingly driven by technological innovation. "Shenzhen's speed has never changed; what has changed is what the city uses that speed to create," he adds.

“连第一次来深圳的硅谷朋友都感叹，他们要六到十二个月才能商业化的事情，这里六周就能做到。”安德烈表示，这样的效率，靠的是粤港澳大湾区完备的产业集群，以及持续运转的物流体系。

“Even my friends from Silicon Valley are blown away when they first visit Shenzhen. Things that take them six to 12 months to commercialize back in the US can be done here in just six weeks,” he notes.Andre attributes this efficiency to the comprehensive industrial clusters and the round-the-clock logistics network of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA).

安德烈的办公室

但要完全融入这座追求速度的城市并非易事。安德烈在新西兰曾学过四个月中文，来深圳后仍坚持每周至少上一节中文课；前后花费半年的时间，才理解了企业运营的相关政策。安德烈说，接下来工作稍微缓和的时候，他考虑去深圳学校进修一下。

But fully integrating into this fast-paced city is no easy feat. Andre studied Chinese for four months back in New Zealand, and since arriving in Shenzhen, he has kept up with at least one Chinese lesson per week. It took him six months to get a solid grasp of the policies governing business operations. He says that once his workload lightens, he plans to take further courses at a local Shenzhen institution.

PART 03

搭建跨越国界的“桥梁”

Connecting New Zealand

and the GBA

在这座安德烈选择开启事业新征程的城市，他还有一个很重要的身份，新西兰粤港澳大湾区网络（NZGBA）创始人。

Beyond his sourcing business, Andre has taken on another key role in the city he now calls home: founder of the New Zealand Greater Bay Area Network (NZGBA).

新西兰粤港澳大湾区网络（NZGBA）

“新西兰在中国大陆没有正式的商会。”安德烈告诉记者，据他前期调研，整个广东大约只有500名新西兰人，深圳约有150人，散落各行业，彼此缺少连接。因此，安德烈创立了NZGBA这一民间交流平台。该平台依托其在深圳注册的公司运营，但定位独立于商业采购业务，致力于促进新西兰与粤港澳大湾区在商务、文化、教育及社区等领域的交流与合作。

“New Zealand does not have an official chamber of commerce in the Chinese mainland,” Andre explains. His preliminary research shows there are only around 500 New Zealanders across Guangdong province, about 150 of whom live in Shenzhen. Because they are scattered across various industries, they rarely cross paths.To bridge this gap, Andre launched NZGBA. Run under his Shenzhen-registered company but independent of his commercial sourcing business, the platform is dedicated to promoting exchange and cooperation between New Zealand and the GBA in business, culture, education, and community building.

今年以来，NZGBA组织了不少活动：六月为来华考察的奥克兰大学MBA学生分享深圳创业环境；九月，安德烈作为“Hello APEC·蛇口文化集市”新西兰板块组织者，联系特色美食与文化商家，展台吸引了数千名市民参观。“我们用民间力量，实实在在促进了两地的民心相通。”

This year alone, NZGBA has hosted a wide range of events. In June, Andre gave a talk on Shenzhen’s startup ecosystem to MBA students from the University of Auckland during their China study tour. In September, he curated the New Zealand zone at the “Hello APEC Shekou Cultural Market,” bringing in specialty food and cultural vendors. The booth drew thousands of visitors. “Through grassroots efforts like these, we are making real progress in advancing people-to-people bonds between the two sides,” he notes.

安德烈在集市与大家交流新西兰文化

明年，安德烈计划推出会员制度，争取每月至少办一场活动，并联动香港、广州的新西兰社群一起开展。其中最重头的一项，是七月计划接待的一个四十人新西兰代表团，成员包括政府代表、教师和青年学生。

Next year, Andre plans to roll out a membership system, aiming to host at least one event per month in partnership with New Zealand communities in Hong Kong and Guangzhou. The biggest initiative on the calendar is a 40-member New Zealand delegation scheduled for July, comprising government representatives, educators, and young students.

平时有朋友来深圳，安德烈常会亲自当向导。时间只有半天的，他会带他们去南山人才公园，再到华强北走一走，借这条路讲深圳最初的故事。“来了，就是深圳人。”当年反复出现在包裹上的那个地名，如今也成了安德烈每天生活的地方。

When friends visit Shenzhen, Andre often acts as their personal tour guide. For those with only half a day to spare, he takes them to Nanshan Talent Park followed by Huaqiangbei, using the route to tell the story of Shenzhen’s formative years.As the official slogan goes, “Once you come to Shenzhen, you are a Shenzhener.”The name stamped on countless overseas parcels all those years ago is now the city Andre calls home.

来源：龙岗融媒（记者 叶惠玲 曾萍）